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Jessie Parkinson

Founder, Echo

Jessie Parkinson, Founder, Echo

Jessie Parkinson is the founder of Echo, a staff wellbeing and retention platform for UK schools and multi-academy trusts. Her degree is in psychology, with a first class honours and a specialism in organisational psychology: the study of why people stay in a job, why they leave, and what their workplace could have done differently. Her research now focuses on teacher wellbeing and retention.

The pattern she kept finding was consistent. Teachers who feel supported are far less likely to think about leaving, and workload matters, but the thing that turns a hard job into an unbearable one is the sense that nobody noticed. Echo exists to close that loop: a short, regular check-in, a plan with names and dates on it, and a way to tell staff what changed.

BSc (Hons) Psychology, first class, specialising in organisational psychology. Research focus on teacher wellbeing and retention in UK schools.

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Articles by Jessie

Why are teachers leaving the profession in the UK?Line chart showing average teacher working hours falling while reported wellbeing falls fasterHours worked are falling. Wellbeing is falling faster.Grey: average weekly hours. Green: reported wellbeing.2019 to 2026, Department for Education and Education Support.
Teacher retention

Why are teachers leaving the profession in the UK?

Working hours have edged down while wellbeing has fallen to its lowest level in years. That combination is what makes the recent improvement in retention so fragile.

9 min read

How schools can measure staff wellbeing: a practical guide for UK school leadersBar chart of five staff wellbeing measurement options ordered by cost, from the free HSE Indicator Tool to trust-scale platformsFive ways to measure staff wellbeing, by costHSE Indicator ToolFreeCORC Measurement£300 to £400Welbeefrom £397Echo£150 to £500EdurioTrust scaleIndicative annual cost per school. See the article for licensing detail.
Staff wellbeing

How schools can measure staff wellbeing: a practical guide for UK school leaders

Schools measure staff wellbeing by running an anonymous, validated survey at least termly, then acting on a small number of things and telling staff what changed. Here is how to do it properly.

10 min read

Staff wellbeing check-ins that people actually answerRadial diagram of six staff wellbeing drivers: workload, feeling supported, leadership and voice, belonging, growth and switching offThe six things schools can actually moveWorkloadFeeling supportedLeadership and voiceBelongingGrowthSwitching off
Staff wellbeing

Staff wellbeing check-ins that people actually answer

Response rates fall when answering changes nothing. Here is how to design a check-in staff keep answering, and what to do in the week after it closes.

7 min read

You have the staff survey results. What happens on Monday?Timeline showing the long unseen period between something going wrong and a resignation letter arrivingMost of a resignation happens before anyone is toldSomething goes wrongQuietly consideringResignation letterRecruitment costMonths, usually unseen
School leadership

You have the staff survey results. What happens on Monday?

The gap in staff voice work is not measurement. It is the fortnight between reading the report and doing anything visible about it.

6 min read

See what your staff would tell you

Echo runs a short, anonymous check-in, turns it into a plan with owners and dates, and gives you an update staff actually hear.

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